Welcome to Blackline — where strategy meets execution.

We design high-performing websites, search-ready SEO foundations, and bold brand identities for men-led businesses ready to show up with authority. Every project is built with clarity, intention, and a focus on results—so your online presence works as hard as you do.

Blackline was founded by Jennifer Van Holten (Spadafora), following the success of luv & Luxe, a brand that primarily served a female-driven market. As that brand naturally grew to cater to 99% women-led businesses, it became clear there was a gap—men in business needed a space built specifically for them.

Blackline was created to fill that space.

This is not just design—it’s positioning. We build brands that look sharp, communicate powerfully, and convert with purpose. Whether you’re refining your presence or building from the ground up, Blackline delivers with precision, structure, and a no-fluff approach.

Built for men who take their business seriously.